Soho Square portfolio company CEO Niel Alobaidi talks to Real Deals editor Anjana Haines about preparing the business for its first PE investment.
From navigating the complexities of the pandemic to aligning on cultural values and long-term ambitions, the journey highlighted the unique considerations that come with securing a minority investment.
“We had a lot of growth still in the business. There was an opportunity for the shareholders to take out something that would make a difference, but at the same time still be very involved in a successful business that was going in the right direction.”
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