We backed CreateFuture in 2023 with partnership capital - a flexible, minority growth investment structured to let founder Euan Andrews and his team retain control while accelerating the business's next phase.
Both revenue and adjusted EBITDA grew at >20% CAGR, and headcount increased to over 500, as the business expanded from the UK into Europe and further penetrated the US.
Alongside that growth, CreateFuture broadened its service offering, strengthened its senior leadership team, and rebranded from xDesign to reflect its widened capability and ambition – staying focused throughout on end-to-end digital transformation for clients across the UK and US.
"Soho Square's flexible capital, structured as a minority investment, was far less dilutive than the equity alternatives and let us retain control of the business we'd built." - Euan Andrews, Founder and CEO, CreateFuture
In 2024, the business was successfully sold to Version 1, a global leader in digital transformation, delivering a strong outcome for us all.