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Newmarket Holidays

Newmarket Holidays is a UK-based escorted tour operator offering international group holidays to the affluent over 50s traveller market. The company was founded in 1984 and offers a wide range of group escorted tours, events and cruises. Most of the group’s revenues are now directly generated, long-haul tours, which has been the fastest growing segment since 2019.

Our investment supported a minority buyout for the existing shareholders and will support the management team in delivering the next phase of growth.

At a glance:

- Location: Surrey, UK

- Date of investment: 2024

- Sector: Travel & Leisure

- Growth capital

"We were attracted by Soho Square’s flexible approach to structuring investments, providing us with capital and expertise, while enabling us to stay in control of the business that we have put so much work into over the years. Myself, my leadership team and our shareholders are all excited to get to work with our new partners to accelerate our growth plans and continue Newmarket Holidays’ positive trajectory"

Niel Alobaidi of Newmarket Holidays

CEO

 

www.newmarketholidays.co.uk