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De Montfort Fine Art

DMFA is the UK's leading publisher and distributor of Original Paintings and Collectable Limited Edition fine art with 65+ galleries across the UK and on cruise ships.

Founded over 25 years ago by Helen Swaby with the objective of being a disruptor in the UK on both the sourcing and sell-side of fine art market.

DMFA source and manage their own exclusive collectable fine art content, and act as managing agent to over 150 exclusive artists, for whom they sell original and editioned works directly via their omni channel model.

Sales are predominantly via two main brands: Whitewall Galleries and Clarendon Fine Art.

At a glance:

  • Location: UK
  • Date of investment: 2021
  • Sector: Retail
  • Growth capital

"I started the company determined to tackle the elitism that dominates the world of art and to change the perception that contemporary art was for the chosen few. 25 years later, we have 80 beautiful boutique galleries across the UK as well as on board ocean liners in partnership with Cunard, P&O and Holland America where we’re able to make art acquisition for our clients a very accessible and enjoyable experience. The business is totally committed to a joyful customer experience irrespective of whether the client is a relative newcomer to the world of art or an established collector. The growth and the success of the business has been driven by our superior range of original works and fine art editions from highly regarded contemporary artists alongside a hugely dedicated, loyal and passionate team of people working within every sector of the business. Soho Square’s investment is the next step in further expansion including overseas gallery opportunities and improved online services. "

Helen Swaby of De Montfort Fine Art

CEO and Founder