Founded in 2010 by CEO Euan Andrews, CreateFuture (formerly xDesign) is a high-quality digital consultancy with a strong reputation for delivering end-to-end digital solutions to a diverse client base across the UK and US. It combines deep technical expertise with a people-led culture, enabling it to support organisations in designing, building and scaling digital products and platforms.
Under Euan’s leadership, CreateFuture has scaled significantly, expanding its geographic footprint, enhancing its service offering and senior leadership team and strengthening its position as a partner of choice for clients undertaking complex digital transformation programmes.
Soho Square backed the business in 2023 through a minority investment in xDesign, partnering with Euan to support the next phase of growth. Through our flexible capital and hands-on approach, we supported the business’s expansion and subsequent rebrand to CreateFuture, reflecting its broadened capabilities and ambition.