Assured Data Protection

Assured Data Protection (Assured) is a high growth, managed service provider focused on backup and disaster recovery.

Assured’s services are built around the industry leading Rubrik software to offer backup, disaster recovery and business continuity solutions to large SME’s and Enterprises. Assured’s services allow organisations to install and use Rubik’s software through flexible capex / opex models with a fully managed service that offers tailored 24/7 support.

Assured has built an enviable customer base in the mid-market (<$1bn revenue), including Shoosmiths, University of Birmingham, Ineos, City & Guilds and the Royal Opera House, as well as larger clients such as Disney, Elanco and Honda.

Our investment provided minority growth capital to help and support the management team who co-founded the business in 2016 to continue their growth trajectory in both the UK and US.

At a glance:

Location: Leeds (UK) and Herndon, Virginia (US)
Date of investment: 2023
Sector: IT Services
Growth and replacement capital

"Soho Square’s flexible approach to investing makes them the ideal partner for us. We will benefit from an injection of capital and their expertise to accelerate our growth, and importantly we retain control of our business. We are seeing exciting growth opportunities as companies continue to invest in IT and data protection, and believe that being an exclusive MSP to the Rubrik software gives us a competitive advantage through having superior in-depth expertise."

Simon Chappell of Assured

CEO and Co-founder